May Your Journey Always LEAD You Home to Baldwin County, AL

We’re your local experts and trusted partners, helping families buy and sell with confidence across the Alabama Gulf Coast.

Start Exploring

Rooted in Baldwin County. Driven by Purpose.

At LEAD Realty Group, we live where we work—and we wouldn’t have it any other way. With deep roots in Baldwin County, our team brings local knowledge, genuine care, and years of experience to every client we serve. Whether you’re buying, selling, or investing, we’re here to guide you with heart, expertise, and a commitment to helping you find where you truly belong.

Why We Are Different
Kitchen in scandinavian style with island table, blue furniture and modern kitchenware(1)

Buyers

Find your perfect home

white bedroom interior(1)

Sellers

Sell for top dollar

dining room table, with a kitchen in a fashionable modern design(1)

Upsizers

Time to upsize your home

Our Team's Experience Matters

375+

Homes Sold

$122.5M+

In Transactions

$322k

Average Transaction

650+

Happy Clients

"It was a no brainer working with Alanna. I liked her when we bought our home, and immediately reached out to her when we sold our home! Thank you so much for everything!"
"Alanna sold my home way over asking price in less than a week, in the middle of the pandemic! She went over and beyond to help me out personally. In my opinion, she is the best realtor to deal with."
"My wife & I have moved 7 times in the last 30 years. We've dealt with many realtors but I have to say that Alanna puts the rest to shame. If you are buying or selling a home, do yourselves a favor and hire her."

Hand crafted searches for you

When you use our free search tool, you get a more personalized experience that you can't find on other search engines.

View All Areas

Handpicked Listings

Looking for Local Guidance?

 Whether you're curious about the market, navigating paperwork, or exploring your next neighborhood, we're here to help every step of the way. Let’s make your move simple, informed, and stress-free.

Let's Talk